Selby Rural is an independent consultancy providing clear, impartial and specialist advice to landowners at every stage of the planning and development process.
Acting solely in the interests of landowners, we offer tailored guidance to maximise land value, navigate complexity and secure the best possible outcomes — without competing priorities.
INDEPENDENT ADVICE WITH NO CONFLICTS OF INTEREST
As a truly independent organisation, we work exclusively for landowners. We are not involved in selling new homes or any commercial relationship with developers, ensuring our advice is always impartial, focused and aligned entirely with your best interests.
MAXIMISING LAND VALUE AND LONG-TERM OUTCOMES
Our priority is to unlock the full potential of your land. From initial feasibility through to final negotiations, we guide you in securing the strongest price and most favourable terms, protecting your long-term interests at every step.
EXPERT GUIDANCE ACROSS THE ENTIRE DEVELOPMENT JOURNEY
We provide end-to-end support, including initial assessments, land assembly, multi-party coordination and strategic planning advice. Whether for niche opportunities or large, complex sites, our expertise ensures clarity, confidence and control throughout the process.
FREQUENTLY ASKED QUESTIONS
An agreement between the land owner and a developer (a house builder – either a national firm or more local firm for smaller sites less than 10 acres). In this instance the developer would look to obtain planning permission for the site and be responsible for any planning application costs (in most cases these are eventually deducted off the final sale price). The granting of planning permission, triggers a sale to the developer who pays the landowner and the purchaser builds the development.
An agreement between the landowner and a promoter (a specialist in planning to promote the land through the planning process) to submit and obtain planning permission for the development site. The promoter is responsible for all the planning application costs; the landowner does not incur any costs for the planning application. On the granting of planning permission, the land is now a development site with planning permission and is sold onto a developer. The promoter does not purchase the land and in effect promotes it for sale. A developer would then buy the development from the landowner and the landowner would pay the promoter a proportion of the sale proceeds.
In our case we will be by the land owners side from start to finish, from the initial meeting through to hopefully a sale. A land agent is there to advertise the site to potential parties at the commencement and depending what route is the best for you will determine who you may wish to progress with.
In most circumstances the house builders or promoters will cover professional fees.
A potential development site can be a years or decades in the making and therefore having the right agent and a strong relationship is key.
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